Meet Panelist Kelley Walton.
Unfortunately Kelley will no longer be in attendance this afternoon, but you can find her book and additional tips from Kelley below her biography.
Kelley Walton is an Assistant Professor of Instruction in the Department of Sports Administration at Ohio University. She also serves as the Director of the Professional Master of Sports Administration program and Director of the Master of Athletic Administration program. She teaches a variety of courses in the Department of Sports Administration including: Human Resources in Sport Organizations, Sport Law, Sport Governance, Leadership and Capstone.
She is also an attorney and consultant specializing in Human Resources and Career Counseling in the Sport Industry. She is the author of "Prepare for Opportunity: A Practical Guide for Applying for a Job in Sports" that is used in sport management classes to help students prepare for applying for a job in a highly competitive industry.
Book Link: https://he.kendallhunt.com/product/prepare-opportunity-practical-guide-applying-job-sports
Advice from Kelley for people looking to get into sports:
1 - Know your value and what you are good at. Don't just chase a team or a logo. Sport organizations are a business and are looking for people who are good at: sales, marketing, business administration, finance, law, etc. It isn't about what you want to do or where you want to work, but about what you bring to the team/organization. Don't say things like - "I don't care what I do, I just want to work in sports." That will get you to the bottom of the applicant pile very quickly. Know yourself. Know what you bring to the company. Know what you want to do. While working in sports is fun, it is still a business. You wouldn't go up to US Bank and say - "I'll do anything you want, I just want to work in banking." You have to have a knowledge and skillset to prepare you for that career. It is no different in sports, other than it is likely more competitive at the entry level positions in sports.
2 - There are tons of opportunities in sports, but you often have to start entry-level, even if you bring experience to the table.
3 - I have heard so many times over the years - "well I really want to be in marketing, but if I have to start in ticket sales, I will." That's insulting to the sales staff/managers and makes you sound like you are better than sales. Sales is the lifeblood of many of the professional sports. If you don't want to do that, find another way - like internships or volunteering. It's no problem that you don't want to be in sales, but don't assume that is a path to elsewhere.
4 - All sport organizations offer good experience. Don't expect to start at the top with the major league teams. You can learn a lot and get great experience in the minor leagues and small colleges. And... you might find you like it there! Look beyond just the major sports for where you want to go and be open to a variety of opportunities.
5 - Make sure your resume & LinkedIn profile is up to date and accurate. Proper grammar, proper tense throughout. Don't assume they understand what you studied or what you have done in jobs. Be clear in your explanations and don't make assumptions about what a prospective employer wants to see or what they already know about your experience.